The Collection by HAE Women is much more than a range of high-quality hats - it is a tribute to five women who have found their own way in the mountains and in doing so, inspire others to do the same. Each hat in this collection is the result of the vision of these women who excel through their talent and creativity, whether on the snowboard, in the water or in artistic projects. The HAE Women embody a mixture of courage, determination and a strong sense of community that accompanies them through the Alps and into all of life's adventures.
This collection reflects not only the experiences and values of our HAE Women, but also their passion for nature and the freedom they find on their own paths. Their stories range from brave choices that have shaped them along the way to the deep connection to nature that inspires their creativity. They know how to stay warm in the cold of the mountains, but also how to warm hearts through openness and joy of life.
In this post, we introduce the five women behind the Collection by HAE Women : snowboarders, artists and role models who share their passion with a collection that is as unique and strong as they are. Their stories and experiences have shaped these hats and make them an expression of strength and adventurous spirit - qualities that encourage us all to draw our own line.
Celia Petrig: The flow that makes everything possible
For Celia Petrig ( instagram ), snowboarding is more than just a sport - it is a deep immersion into the "flow state" in which everything feels harmonious and effortless. "Snowboarding allows me to enter my flow state, where everything feels free, harmonious, light as a feather and at the same time very powerful and strong," is how Celia describes this special moment that inspires her every time. In the flow, she feels a kind of "super power" in which she perceives everything as if in slow motion and fully connects with her surroundings.
Celia not only inspires with her own flow state, but also passes this feeling on to others in her projects. In her latest video project Laax Originals - Celia Petrig, she gives an insight into her personality and philosophy of life and shows how flow shapes not only her sport, but also her life. She is actively involved in coaching and training and leads "Girls Shred Sessions" as well as her own shred sessions to help other women find their own path and grow. "Snowboarding gives me the opportunity to inspire others by showing them how much fun it is to go your own way," says Celia. She not only passes on her knowledge, but inspires others to find their own creative path and follow it with energy and passion.
Daria Fuchs: The surfer who lives her passion between mountains and waves
Daria Fuchs ( instagram ) embodies the perfect balance between two worlds: the waves of the sea and the peaks of the Alps. She discovered her passion for surfing on a trip to Fuerteventura, where she got on a board for the first time. This week changed her life forever and inspired her to spend her summers among the waves and her winters in the mountains. "This one week on Fuerteventura shaped my life," says Daria. Since then, she has lived in this dual world, shaped by the balance between mountains and sea.
Daria Fuchs by Kuno egli
In the water and in the snow, Daria experiences an intense connection to nature. "The most beautiful feeling is to be present and in the moment," is how Daria describes her deeply felt connection to the elements, which brings her into the flow. When surfing and snowboarding, she experiences a harmony with herself and nature that fulfills and inspires her. Daria passes on this passion and openness by showing that a free spirit and an open heart lead us to the greatest adventures.
Elena Könz: The artist and world champion
For Elena Könz ( instagram - youtube ) snowboarding is not only a sporting challenge, but also a form of artistic expression. As a teenager, she explained to her great uncle, an artist, that snowboarding can be just as creative as painting or sculpture. "As a teenager, I tried to explain to my great uncle that snowboarding can also be an art form," says Elena. Today, she sees the tracks she leaves in the snow as works of art that reflect the freedom and creativity of her spirit.
But that's not all: her discipline and determination led her to the gold medal at the Big Air World Championship in 2015. "The further away I am from this success, the cooler I think it is," she says, looking back on her achievement. In addition to snowboarding, Elena also finds her creative inspiration in art. She paints, draws and photographs, inspired by the alpine landscape and the colors and shapes she discovers in nature and the city. "A personal wish is to give art more space in my life again," she reflects. Elena's art and her success in sport are testaments to her dedication and her will to live her dreams and inspire others as an artist and world champion.
Jenni Albert: The inspiration who encourages others to go their own way
For Jenni Albert ( instagram ), the mountains are not only a place of challenge, but also a place to meet yourself and others. Her father, who introduced her to snowboarding, is still her greatest inspiration today. She discovered her love of the mountains through him, and after his death, the mountains became a place for her that maintained her connection to him. "Since my father's death, the mountains have represented an even greater connection to him for me," says Jenni, describing the special meaning that the Alps have for her.
She was particularly influenced by Katie, her former team leader in Davos, who encouraged her to continue pursuing her snowboarding career. "Under Katie's leadership, it was like a second family," Jenni remembers of the mentor who pushed her to get more out of herself and grow. Today, Jenni inspires other people by showing how important it is to believe in yourself and follow your own path. "I try to show all the great opportunities you have to achieve something and that you should have fun doing it," explains Jenni. For her, snowboarding is not just a sport, but also a way to connect with others and build a community based on trust and mutual respect.
Léa Klaue: The storyteller behind and in front of the camera
Léa Klaue ( instagram ) describes snowboarding as much more than just a sport - for her, it's a way to explore and immerse herself in her surroundings. "Snowboarding has become a way for me to explore how I move and navigate my surroundings," she explains, describing the feeling of controlling a steep descent as a kind of superpower that puts her in a state of hyperfocus and harmony. She started out as a freestyle snowboarder in her youth before evolving into a big mountain snowboarder and learning to love the remote, steep terrain.
Léa has been taking part in freeride competitions for years and has consistently been among the top 10 in Europe. Today, snowboarding is less of a competition for her and more of a personal journey in which she constantly challenges her mental and technical skills. Her preferred tool is now the splitboard, which she uses to master remote mountains and demanding high mountain tours. Whether in the Alps, the Andes or on expeditions in Japan and Kyrgyzstan - Léa is always looking for new isolation and tells these experiences in films such as the award-winning short film Clouds (2023). Together with partners, she brings stories into the world that combine adventure and environmental awareness.
The Collection by HAE Women
The Collection by HAE Women brings together more than just stylish hats - it embodies the stories and passion of five unique women who are leaving their mark in the Alps and in life and have already inspired many of us at HAE. These five snowboarders, surfers and artists share their vision, strength and courage to inspire others to find their own lines and live authentically. The collection invites you to become part of these stories. In the near future we will introduce each of these women individually and delve deeper into their world - stay tuned!
